Amazon Prime Day 2026 Opens Early With Major Discounts on Apple, Sony, Lego and Tvs as Four-Day Sale Begins June 23
SEATTLE, WA — Amazon Prime Day 2026 is just hours away, but shoppers can already find live discounts across Apple gear, headphones, Amazon devices, TVs, home appliances and more. Mashable says it found more than 50 early deals before the four-day sale officially starts.
The event runs from June 23 through June 26 this year, with some standout prices already appearing ahead of the full rollout.
Apple and audio discounts lead the earliest price cuts
One of the biggest early bargains is on the new AirPods Pro Max 2, which have dropped to $399 from $549 in the starlight color, a record low for the model. Other Apple discounts include the Apple Watch Ultra 2 at $499, several AirPods 4 and AirPods Pro 3 offers, and price cuts on iPads and MacBook Air and Pro models.
Headphones are also seeing deep markdowns. Sony’s WH-CH720N is down to as little as $94, while higher-end models from Sony, Bose, Sennheiser, Soundcore and Logitech are also discounted.
Amazon devices and Kindle bundles get ahead of the main sale
Amazon has also cut prices on several of its own devices before Prime Day begins. The Echo Spot is listed at $44.99, while Echo Dot, Echo Dot Kids, Echo Show models, Echo Dot Max and Echo Studio are among the other devices on sale.
Kindle shoppers are seeing bundle offers rather than standalone e-reader deals for now. Current offers include Kindle Paperwhite, Kindle Colorsoft Kids and a Kindle Colorsoft Signature Edition essentials bundle.
Home, TV and vacuum deals include several all-time lows
For home and kitchen gear, Mashable highlighted the Cuisinart 2.6-quart air fryer at $59.95, along with discounts on Instant Pot, Ninja, Breville and tower fans. The Sonos Era 300 speaker is also marked down to $379, and portable power stations from Jackery, Anker and Bluetti are part of the early sale.
Among larger-ticket items, the Samsung 65-inch S90F OLED 4K Smart TV has fallen to $1,197.99 from $1,697.99, while the Eufy C28 robot vacuum and mop has reached its lowest price ever at $499.99.
Lego sets and Prime Day timing to know before checkout
Lego discounts round out the early selection, including the Classic Large Brick Box at under $35 and markdowns on Botanicals, Super Mario, Star Wars and Harry Potter sets. Mashable noted that some offers are editor favorites and that others may disappear as stock runs out.
Prime Day officially starts at 3:01 a.m. ET on June 23 and ends at 2:59 p.m. ET on June 26. The sale is limited to Prime members, though new users can join with a 30-day trial.
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